Picklebet

▪ Joined the startup assuming the responsibilities for new customer growth as the first marketing employee.▪ Achieved outstanding results in driving a 500% Year-over-Year (YoY) increase in 2021,followed by a 200% YoY growth in 2022. ▪ Formulate and implement a comprehensive cross-channel marketing strategy,leveraging platforms such as Facebook/Instagram, Reddit, Snapchat, Twitter, Bing, Apple Search Ads, Google Search, Google App Ads, YouTube, affiliates, programmatic… ▪ Joined the startup assuming the responsibilities for new customer growth as the first marketing employee.▪ Achieved outstanding results in driving a 500% Year-over-Year (YoY) increase in 2021,followed by a 200% YoY growth in 2022. ▪ Formulate and implement a comprehensive cross-channel marketing strategy,leveraging platforms such as Facebook/Instagram, Reddit, Snapchat, Twitter, Bing, Apple Search Ads, Google Search, Google App Ads, YouTube, affiliates, programmatic advertising, radio, and billboards. Effectively manage monthly budgets exceeding $750,000.▪ Help develop and execute a highly effective content strategy and brand positioning that enables the company to differentiate itself in a saturated market, resulting in increased visibility and engagement.▪ Collaborate extensively with various teams, including branding, product, customer, trading, and finance, to align marketing efforts with overall business objectives.▪ Responsible for analytics, attribution, and reporting, providing valuable insights and metrics to guide decision-making processes.▪ Play a pivotal role in managing, planning, and hiring for the marketing team, which has now expanded to a workforce of 20+ employees